The closest person Rocky ever had to a collaborator, his longtime friend, mentor and business partner A$AP Yams, aka Steven Rodriguez, died in January of an accidental drug overdose, at age 26.
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He knows what he wants and doesn’t compromise for anyone.”Ī$AP Rocky Reveals How Fashion Made Him Cry In New Ferragamo Video Series “What I love about him is he doesn’t care what anyone thinks. “We’re both into a lot of obscure things that guys from our environment aren’t normally into,” says rapper Danny Brown. If you want to consider my shit alternative, so be it. If leather’s popular this year, I’m just going to have to go with suede. “I don’t like doing anything anyone else is doing. (He also plans to launch a design project this year or next with his stylist, Matthew Henson.) Rocky makes it all look easy.
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Scott tells Billboard that he thinks of Rocky “like a brother - someone I can count on.” Meanwhile, Rocky made his movie debut with an effortlessly charismatic turn in Rick Famuyiwa’s Dope, a hit at Sundance in January. He has, arguably, entered the world of high fashion more smoothly than West, collaborating with designers Raf Simons and Jeremy Scott. Like Andre 3000 and Kanye West, Rocky positions himself as a dandy who loves hip-hop but won’t settle for being just a rapper. His rapping incorporates several regional styles but belongs to none, and his music has a heady, hazy quality, like a party gone awry. ASAP, earning an eye-popping $3 million deal with Sony/RCA on the strength of a killer trifecta of charisma, versatility and taste. Rocky, born Rakim Mayers, became an instant star with the release of his 2011 mixtape Live. “Once I did that, I not only proved to the world but to myself that I could do anything that I wanted.” “Last time I was more concerned, subconsciously, with doing something mainstream,” he says. 1 on the Billboard 200 and has sold 518,000 copies, according to Nielsen Music. It is, Rocky promises, a very different beast from his first album, 2013’s Long.
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